General start to my standards manual

tops?

Been thinking about the caps for the beer bottles. Possibly doing corked? Though I really enjoy the old feel and colors of this beer cap!

these are pretty similar to the colors

I really enjoy how the labels are the bright green and really pop, something I can possibly incorporate in my design.

inspiration

here are some more bottles for inspiration and colors!!

some direction

So I want to go in a direction of etching on either glass or wood with my logo, or both, depending on the money sitch. Also I really want to push a wester style and have that be a driving force behind my design for the bottles and packaging. I would really like to do a 4 pack special edition that comes in a wood box/beer carrier! Here is a bottle i really enjoy i think it may be etched? But I love the simplicity and the use of type and how it has an older classic look to it but still fresh and modern.

Inspirational Graphic standards manuals

I like the over all flow of this one -
http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf

I also liked this one because it was easy to follow and simplistic with a consistent flow -
http://www.admin.cam.ac.uk/offices/communications/services/identityguidelines/guidelines-full.pdf

cont...

This is the other system which would be a send single send out that would inform the future consumers about the product. Also included in the system are two business cards that can be torn off and serve as coupons, one for at the liquor store and one for at the bar. The colors for both of these systems where generated from the palette of ginger.

a start to the systems

Mk so here is my first systems, the first would be an envelope that gets sent out and within it is included a letterhead that serves more as a promotional and informational piece about the company, this piece is intended to get the reader interested in the company and make them want a refreshing brew from Hawkers. Also included in the mail out is a multi-functional business card that would also serve as a coaster.

http://www.lefthandbrewing.com/
other ginger beers I found, one being Juju ginger

Some classic golf logos for inspiration

maybe

possible colors? maybe... or inspiration

mmm colors and texture

getting some inspiration

Classic Ginger beer from the 1900's