This is the other system which would be a send single send out that would inform the future consumers about the product. Also included in the system are two business cards that can be torn off and serve as coupons, one for at the liquor store and one for at the bar. The colors for both of these systems where generated from the palette of ginger.
These systems are a good start–getting to see your logo expand into a more complete identity system is good. It seems as though some texture would be helpful, which is what you're experimenting with through the tiled type, but I'm not sure that is entirely successful. I would work on further developing the actual content of these pieces, to figure out the language (both written and visual) that is appropriate for your identity. Remember, you want it to be unique and memorable–the most unique piece of your identity is the history behind it's name. So, take some time and share a bit about that, using imagery, text, and texture. Color palette is good, but could be pulled from photos as well as flat color swatches.
ReplyDeleteSend me any updates as this progresses. If you post new work or have more detailed questions, send me an email!
I would really like to see you use the shape of a ginger root, or just any root. It might look cool to create a texture out of root shapes. I like what I'm seeing so far though.
ReplyDelete