This is a great start in terms of concept, content, and personality. There are some things to clean up, as you move forward. The top page (above) is unclear in its "Dos" and "Donts." It could be clarified by including a bit of explanatory text along with the visuals. Secondly, there seem to be some inconsistencies with the use of your identity's typefaces and grid – make sure this is clear and consistent, while including enough variety to keep it "Hawkers" (and interesting). Spell check, too, of course ;)
i looked at the first few and totally started laughing at the thumbnail of the 'do and don't' title page for hawkwers, because i thought you were doing the whole thing based on do and don't and that was just too clever and funny. but then i saw maybe you're not doing the whole thing like that, haha. at any rate, you have very strong branding, which came through beautifully in your presentation and the products you created.
This is a great start in terms of concept, content, and personality. There are some things to clean up, as you move forward. The top page (above) is unclear in its "Dos" and "Donts." It could be clarified by including a bit of explanatory text along with the visuals. Secondly, there seem to be some inconsistencies with the use of your identity's typefaces and grid – make sure this is clear and consistent, while including enough variety to keep it "Hawkers" (and interesting). Spell check, too, of course ;)
ReplyDeletei looked at the first few and totally started laughing at the thumbnail of the 'do and don't' title page for hawkwers, because i thought you were doing the whole thing based on do and don't and that was just too clever and funny. but then i saw maybe you're not doing the whole thing like that, haha. at any rate, you have very strong branding, which came through beautifully in your presentation and the products you created.
ReplyDeleteNice layout. It is really clean and refreshing.
ReplyDelete